Woodsworth College will bring an added touch of glamour to the Royal Ontario Museum on February 27 with Rock the Runway, their third annual charity fashion show. The event has been wildly successful in the past, raising over $10,000 for War Child Canada. This year is proving to be no exception.

The event was conceptualized four years ago by two Woodsworth students, Fatima Yusuf and Juliana White. With the added efforts of Heather McCann, Woodsworth’s then-VP Social, the first show was organized in February 2007. It was also at that time when the three met Randy Alexander, event director for the Bata Shoe Museum and founder of Randy Alexander Events and Design. All four have continued as members of the head organizing team for Rock the Runway.

“We have always aimed at bringing together the attraction of fashion with individual desires to reach out and support a charitable cause,” the organizers explain as the motivations for Rock the Runway. “On top of fundraising, raising awareness has also always been a goal of ours. Letting people know where their money is going and what type of an impact it is having.” The organizers feel strongly towards the work of War Child Canada and aim to continue supporting the charity.

This is the first year that Rock the Runway will not be held at the Bata Shoe Museum. In regards to the change, the organizers respond, “The ROM, from the start, has always been a goal of ours and this year, with enough support from all our sponsors, we were able to secure the grand venue.”

Clothing featured at the show will include Spring/Summer 2010 collections from Bedo, French Connection, and Club Monaco. “What is most unique with this year’s show is our launching of upcoming designer Diana James and the showcasing of other designers pieces such as Gonzalo Cardenas men’s shoe designs, J(Two) menswear, Gay Isber jewelry designs, and Allieoopbags,” the organizers said.

The night promises to be filled with fashion and grandeur, beginning at 7:00 p.m. with an hour-long reception including hors d’oeuvres, cash bar, and designers lounge. The fashion show will also feature dance and musical performances. At 11:00 p.m., attendees over 19 gain access to an exciting afterparty at Rockwood Night Club on 31 Mercer St.

Tickets are $25 for students and $30 for non-students. Tickets are available online at www.rocktherunway.ca and on campus in the WCSA office (Room 103 of Woodsworth College), Woodsworth College Residence from 3-5 pm and in Woodsworth’s Kruger Hall from 1-3 pm. All proceeds go to War Child Canada.

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